Chapter 7 is all about business web sites, non-narrative, just information.
There is a whole lot of questions; you have to carefully consider each one for the answers and get a good web site developed. A few examples of questions are: where are the resources, brand, doc. types, formats, corporate goals, info. needs, research modes, expertise, techology, culture and language?
The chapter also let us know that the user is very specific.
In this chapter, it started to explain what a use case was. That worries me. It reminds me of a hacker who knows exactly what web sites you went to and what key strokes you have made, obtaining your bank account number, pin, and answer to your own personal safeguard question, effectively stealing your money, destroying credit, identity take-over... your very life is ruined by this function if used improperly.
Don't forget your goal: to persuade, entertain, enable transactions, create sense of community, inform, and teach. Notice how inform and teach (to me the most important) are at the very end of the list.
That is pretty much what I got out of this chapter.
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